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About Us

 

What’s happening: Worthview is building a sustainable hyperlocal media network for regional Australia, starting with newsletter-first mastheads across Queensland.

Why it matters: Local information is often fragmented or underserved. Some communities have weekly papers, some have paywalled coverage, and others have very little dedicated local reporting at all. Many residents end up relying on social posts, council updates or word of mouth. Worthview adds a free, useful and consistent local layer.

The model: We publish free weekly newsletters and selected free articles across local mastheads, then support that audience with practical tools, frontline reporting and first-party audience data.

How we work: Worthview is inbox-first, mobile-first and built for the AI and social era. Our Smart Read style keeps local information clear, practical and easy to act on, without making readers dig through noise or hit a paywall.

What’s next: We’re growing a connected regional media network across local news brands, AI-assisted audience intelligence, Viewstock visual content licensing, community tools, exclusive advertiser products and high-impact local campaigns.

 

Local life matters, and people should not have to rely only on social feeds to understand the place they call home.

There is a lot of noise in social media. Strong algorithms decide what people see, what gets rewarded and what gets missed. We think local news should work differently.

We are building a sustainable local media and news operation that puts real people back into the real world, paying attention to what is happening around them and sharing useful local information in a simple, accessible way.

That might be a council decision, a road closure, a development application, a new business, an open home, a school achievement, a local event, a sports result, a community fundraiser or someone doing something good.

There is no story too small if it matters to locals.

Our preference is to build in underserved regional areas, where communities often have fewer local news options but still need reliable local information.

The aim is to keep essential local news freely available while building a commercial model that pays people properly, supports local contributors and gives each community a stronger sense of what is happening around it.

Bottom line: More useful local news. Less algorithm noise. Real people, real places, real life.

AI is changing how information is gathered, organised and shared. Used badly, it can create noise, errors and fake local knowledge. Used carefully, it can help small local teams do more useful work.

Worthview uses AI to support local news, media and content, not replace it.

Why it matters: Our goal is to put more real people into the real world, paying attention to what is happening locally. AI helps us reduce repetitive production work so our team can spend more time talking to people, checking information, attending events, building local tools and sharing useful news.

What AI may help us do:  We may use AI to 👇

  • summarise public documents, council papers and development applications

  • organise notes, interview transcripts and public information

  • draft headlines, newsletter subject lines, social posts and formatting options in line with the designed content flow for better reader experiences

  • analyse audience trends, subscriber growth and campaign performance

  • support the development and maintenance of the local utility tools we provide for our readers

  • assist with translation, accessibility, alt text and plain-English summaries

  • help build, test and maintain digital workflows and internal tools

What AI does not do: AI does not replace our responsibility for what we publish.

We do not use AI as a substitute for critical human tasks such as picking up the phone to speak to someone, locally focused or content-specific judgment, community knowledge, human content creation, reporting, or editorial accountability.

We do not knowingly publish AI-generated claims as fact without human review. We do not use AI-generated material in a way that misleads readers about real events, people or places.

Human responsibility:  To the best of our ability, given that we operate in such a lean way as we scale, a person remains responsible for editorial direction, decisions, corrections, sponsored content labels and final publication.

When AI helps us process or produce information, we aim to use it carefully, check important details and keep readers’ trust at the centre of the work.

The bottom line: We use technology to help us continue to deliver a local media and news product for you, or industry-specific deep dives, to reduce the busywork, so people can do more of what thousands of you read and enjoy every day.

The People Behind Worthview

Troy Vandermeer
Managing Director / Editor

Adam Vandermeer
Editor & Digital Operations

Jess V
Accounts and Administration

Kent Murray
Journalist

Ishee S
Publish and Operations Support

Ana B
Digital and Operations Support

Monica B
Digital Media Support

Marianne Zander
Content Contributor

Melanie
Content Contributor

Marshall Hall
Journalist

Chantelle Herbet
Partnerships Lead

Courtney Mulder
Content Contributor

Official Partners

WV White

ABN 76 641 109 426
GPO Box 1830, Brisbane 4001 QLD | Level 2, 315 Brunswick Street, Brisbane 4006
©2020-2026 Worthview Group Pty Ltd. All rights reserved.

ABN 76 641 109 426
GPO Box 1830, Brisbane 4001 QLD
©2020-2026 Worthview Group Pty Ltd. All rights reserved.